storyofbottledwater.org The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all. Our production partners on the bottled water film include five leading sustainability groups Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute. And, for all you fact checkers out there, storyofstuff.org
Solve for X is a forum to encourage and amplify technology-based moonshot thinking and teamwork. www.wesolveforx.com http Global water scarcity presents a grave challenge to continued human development and sustainability. The answer, however, is to use more water, not less. In order to do this, a dramatic technological breakthrough in desalination is necessary. This presentation describes the beginning of that effort. Rob McGinnis is Co-Founder and Chief Technical Officer of Oasys where he's developing forward osmosis desalination technology. Learn more about Rob's tech in the following article: goo.gl
