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Initially launched in 1989, Joop! Homme is still a solid pillar in the Top 10 of the male fragrances in the UK and Germany. Every minute, 5 Joop! Homme products are sold in the world. To celebrate this success, famous photographer Ellen von Unwerth captured with a humorous twist her lively vision of the sexy Joop! Homme man. Real men wear pink! The new advertising shows the pure expression of strong masculinity and physical attraction. The Joop! Homme man is confident, masters the rules of seduction and plays with them. Real men wear pink -- so what?! He doesn't take himself too seriously. He is man enough, provocative and straightforward. A drop of perfume maximizes the sex-appeal of his body, so that no one can resist him. His body is like a magnet. Photographer: Ellen von Unwerth Models: Bianca Balti & Clint Mauro |
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